Canon has added four new cameras to it's Digital ELPH series. The PowerShot SD970 IS features 12.1-Megapixel sensor, 5x Optical Zoom lens with IS and 3.0-inch PureColor LCD II screen. The SD960 IS comes with the same 12.1-Megapixel sensor and incorporates 4x Optical Zoom lens with IS and 2.8-inch display, while the SD780 IS comes 3x Optical Zoom with Optical Image Stabilization and a 2.5-inch PureColor LCD II screen.

The Canon PowerShot SD970 IS Digital ELPH Camera offers consumers the "ultimate" in design and feature-set. The camera comes fully loaded with 12.1-Megapixels for amazing resolution and editing, plus a 5x Optical Zoom lens with Optical Image Stabilization, all with easy viewing on a large 3.0-inch PureColor LCD II screen. Additional features found on the PowerShot SD970 IS Digital ELPH Camera include Smart AUTO, Blink Detection Technology, Active Display and 720p HD Movie Mode with built-in HDMI connector to view photos and videos on an HDTV. What's more, the PowerShot SD970 IS Digital ELPH Camera uses advanced features such as Zoom Blur and Creative Light Effect to produce fun and original effects with the camera. Zoom Blur allows the user to zoom during exposure, thus providing a haze-like effect to the image, while Creative Light Effect allows the user to shoot pictures by converting the light from light bulbs and sparks from fireworks into various shapes, such as stars and hearts. The PowerShot SD970 IS Digital ELPH Camera is scheduled to be available in mid-April for an estimated retail price of $379.99.

The elegance and beauty of the Canon PowerShot SD960 IS Digital ELPH Camera epitomizes the ELPH series persona. The camera comes in four subtle hues, including silver, blue, pink and gold, and is equipped with a simple button layout, wide-screen 2.8-inch PureColor LCD II screen, new Active Display and an improved user interface which will intrigue both new and experienced consumers alike. Additional features include Smart AUTO, Blink Detection Technology, 12.1-Megapixel resolution, wide-angle lens (28-112 mm equivalent) and 4x Optical Zoom lens with Optical Image Stabilization. Like the SD970 IS Digital ELPH model, the PowerShot SD960 IS Digital ELPH Camera can shoot 720p HD video and it has an on-camera HDMI connector for easy playback of video and photos on an HDTV. The PowerShot SD960 IS Digital ELPH Camera is scheduled to be available in early March for an estimated retail price of $329.99.

The Canon PowerShot SD780 IS Digital ELPH Camera is for the "fashionista" or "fashionisto" who craves the refined design of a Digital ELPH Camera. The ultra-slim, modern look combined with a choice of four colors - black, red, silver or gold - defines a person's right to choose a color that truly represents them. However, while color and personalization is top-of-mind, so is substance and feature-set. Compact yet feature-rich, the PowerShot SD780 IS Digital ELPH Camera is equipped with 12.1-Megapixels of high-resolution image capture and 3x Optical Zoom with Optical Image Stabilization. For on-camera viewing, the camera features a 2.5-inch PureColor LCD II screen with optical viewfinder. Additional features found on the PowerShot SD780 IS Digital ELPH Camera include Smart AUTO, Blink Detection Technology and 720p HD Movie Mode with built-in HDMI connector for viewing video and photos on an HDTV. The PowerShot SD780 IS Digital ELPH Camera is scheduled to be available in mid-March for an estimated retail price of $279.99.

The Canon PowerShot SD1200 IS Digital ELPH Camera is a great entry-level ELPH camera and comes in six bright colors, including dark gray, blue, pink, green, light gray and orange. With features such as Smart AUTO and 10.0-Megapixels of resolution, printing large-size images with clarity and detail is a breeze. The PowerShot SD1200 IS Digital ELPH Camera is scheduled to be available in mid-March for an estimated retail price of $229.99.

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